When five-star prospect Nate Ament signed a multi-year NIL deal with Reebok in October 2024, he didn’t just make history, he reshaped the future conversation ar ...

Last fall saw Nike bring back the Air Max Sunder in a big way, following up on in-line launches with a two-shoe Kids of Immigrants collaboration that was so successful it may see a third colorway ...

The new LEGO x Nike Dunk Sneaker Set showcases one of Nike’s most iconic sneakers — the Dunk. The builder set features 1,180 pieces, one minifigure dubbed B’Ball Head and a rotating ...

The Nike Dunk Pro B family tree just grew another branch. Nike will drop a new SB Dunk Low Pro B Pale Ivory shoe for $125 on Saturday, May 31, at 10 a.m. ET. Originally introduced before the turn ...

The Nike Air Max Excee Women’s Shoes blend classic inspiration with modern design elements, making them a versatile addition to any wardrobe.With multiple retailers offering competitive pricing ...

Nike Accused of Failing Caitlin Clark by Former Employee originally appeared on Athlon Sports. When it comes to popularity in women's basketball, Indiana Fever second-year guard Caitlin Clark is ...

Former Brand Marketing Director for Nike Basketball, Jordan Rogers, took to social media to shred his former employer's handling of Clark. "You have the single biggest needle mover in all of ...

Check out our new Nike Home Kit in all its glory with imagery showcasing all of its finer points plus behind-the-scenes of the making of the kit launch video in our gallery below. On Tuesday morning, ...

One analyst believes a resurgent Nike is putting pressure on Hoka. Nike's sales are still declining, but the business should eventually get back on track. Though the company did beat estimates in ...

Nike on Monday named Michael Gonda the company’s top communications executive. He succeeds KeJuan Wilkins, who left in March. Gonda will join Nike from McDonald’s, where he served in similar ...

Nike's John Hoke at the Copenhagen Fashion Summit in 2019. Lars Ronbog/Getty Images for Copenhagen Fashion Summit John Hoke, who sketched his first sneakers as a kid, then went on to become one of ...

Back in late January, there were signs that Nike Golf was preparing to stage a comeback. After Tiger Woods’ long-term contract ran its course, questions began swirling about the Swoosh’s ...