The Commerce Department wanted a state icon to complement North Dakota’s “Be Legendary” motto. It hired The Good Kids, a design studio in Bismarck, for about $23,000 to create the icon.

BISMARCK, N.D. (KMOT) – North Dakota Tourism has released the state’s new icon. The logo is in the shape of the state’s abbreviation, N.D., with green plains, brown hills, a yellow sun and a ...

After a decisive public contest, North Dakota has a state icon. The State Department of Commerce unveiled the icon on Thursday. It features a sunset, the Badlands and green landscape inside the ...

The state icon will complement the state’s “Be Legendary” brand, Coleman said. North Dakota changed its logo in 2018 as a way to bring its 57 brands under one unifying logo.