Nvidia GeForce RTX 5090 is here, setting a new benchmark for graphics cards. With a 32% power increase over its predecessor, the RTX 5090 promises unmatched performance, making it a game-changer for gamers and creators.

The most powerful of Nvidia's newest Blackwell graphics cards is a " beast ." Review after review has brought up benchmarks showcasing that when it comes to gaming, the RTX 5090 blows its predecessors and other graphics cards away. However, it appears that for many consumers, the RTX 5090 is overkill.

Nvidia’s RTX 50-series GPUs are just around the corner, with the first releases — the RTX 5090 and RTX 5080 — dropping on January 30th. The RTX 5070 Ti and RTX 5070 will follow that with their own releases in February, but some are already getting a sneak peek at the GPUs’ software benefits through DLSS 4.

But Nvidia is showing that it's willing to be a bit more aggressive on price. On Jan. 6, the company unveiled its latest GeForce RTX 50 cards, and what took some analysts by surprise was that many of them will be priced lower than the previous RTX 40 series, despite offering significant performance upgrades.

That extra processing power naturally translates to better performance, making the RTX 5090 the new king of 4K gaming. It’s a $1,999 GPU for anyone who wants the best 4K gaming experience, developers interested in AI performance, and creators who want to accelerate video editing.

Nvidia's GeForce RTX 5090 is the most brutally fast graphics card ever introduced, augmented by new DLSS 4 technology that feels like magic. But you pay dearly for it.

Nvidia's GeForce RTX 5090 starts at $1,999 before you factor in upsells from the company's partners or price increases driven by scalpers and/or genuine demand. It costs more than my entire gaming PC.