BOSTON--(BUSINESS WIRE)--OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH ... the ROI of their current OOH marketing campaigns. On average, these companies have ...

For The Drum’s out-of-home Deep Dive, Emma Grace of PrettyGreen ... can leverage to start a wider earned conversation around a campaign. Creative OOH has long been a tool in the PR armory.

A product-launch campaign for the Halls cough drops brand is the first out-of-home effort to employ near field communications (NFC), according to Kraft Foods. The campaign, from Halls’s shopper ...

Interactive outdoor or out-of-home (OOH) advertising is a key strategy ... making them highly effective for dynamic advertising campaigns. These technologies are transforming OOH advertising ...

Remember the hype around Apple’s iconic “Shot on iPhone” campaign? That is a perfect example of how outdoor advertising—aka out-of-home advertising and its latest iteration, digital-out-of ...

Chow is the owner of the first East Coast franchise of ChopValue, a company that is turning used chopsticks — which are usually destined for landfills — into furniture and other home goods.

This award, the first of its kind in Australia, is designed to celebrate brands that are at the forefront of strategic, creative, and innovative programmatic digital Out-of-Home campaigns.