Is the boring Pretty Little Thing rebrand a recession indicator? - It’s the fashion equivalent of an influencer getting her lip filler dissolved ...

These are not just "blazers and beige blouses", said Tayler Adigun in Blavity, but a symbol of a "right-leaning" and ...

Boohoo Group's PrettyLittleThing is trying to erase its fast-fashion history. It’s scrubbed its socials to remove all past content and revealed a ‘quiet luxury’ aesthetic for its logo, website and ...

The glaring problem with PrettyLittleThing’s rebrand - COMMENT: PrettyLittleThing has got a new look, chasing after the ...

a brand is much more than just its logo and visuals," Vicky says. "The idea of ‘luxury’ means that PLT will need to focus on improving the overall customer experience, from the ecommerce site ...

PrettyLittleThing has ditched its bubblegum pink branding as it unveils a new brand identity under the steer of returning ...

Earlier this month PLT announced the new legacy as the fashion brand stepped away from fast fashion and into a new era in ...

Gone is the shouty, all-caps logo. In its place is a swirly ... heritage while boldly reimagining its future”. PLT’s tactic is clear. The brand once best known as the purveyor of questionably ...