From bubblegum pink to luxury-tint: the risk and reward of the PLT rebrand
Boohoo Group's PrettyLittleThing is trying to erase its fast-fashion history. It’s scrubbed its socials to remove all past ...
PrettyLittleThing: My honest review of the fashion retailer’s rebrand and new collection
Earlier this month PLT announced the new legacy as the fashion brand stepped away from fast fashion and into a new era in ...
PrettyLittleThing's rebrand: from bodycon to boardroom
These are not just "blazers and beige blouses", said Tayler Adigun in Blavity, but a symbol of a "right-leaning" and ...
Is the boring Pretty Little Thing rebrand a recession indicator?
It’s the fashion equivalent of an influencer getting her lip filler dissolved and getting some low lights. It’s also a ...
PrettyLittleThing’s dreary rebrand is yet more proof of fast fashion’s soullessness
COMMENT: PrettyLittleThing has got a new look, chasing after the demand for so-called ‘quiet luxury’. But for Katie ...
I tried PrettyLittleThing's 'ugly' rebranded clothes and was baffled when someone said I looked like a crumpled McDonald's bag
Muinat, from Manchester, purchased a new nude ruched top and matching capri trousers from the fast fashion brand.
PrettyLittleThing slammed by shoppers over its 'boring' rebrand as people say it's 'not inclusive'
The UK-based fast fashion brand company completely wiped their Instagram of all its posts last week, leaving its 18million followers baffled.
Yahoo14d
I’m not buying PrettyLittleThing’s ‘luxury’ rebrand – a visual facelift can’t fix an ugly past
a brand is much more than just its logo and visuals," Vicky says. "The idea of ‘luxury’ means that PLT will need to focus on improving the overall customer experience, from the ecommerce site ...
The Independent12d
The glaring problem with PrettyLittleThing’s rebrand
Gone is the shouty, all-caps logo. In its place is a swirly ... heritage while boldly reimagining its future”. PLT’s tactic is clear. The brand once best known as the purveyor of questionably ...