Pretty Little Thing might have had a 'clean girl' makeover, but there's no proof it's cleaned up its act
Is the boring Pretty Little Thing rebrand a recession indicator? - It’s the fashion equivalent of an influencer getting her lip filler dissolved ...
The glaring problem with PrettyLittleThing’s rebrand
The glaring problem with PrettyLittleThing’s rebrand - COMMENT: PrettyLittleThing has got a new look, chasing after the ...
Yahoo15d
I’m not buying PrettyLittleThing’s ‘luxury’ rebrand – a visual facelift can’t fix an ugly past
a brand is much more than just its logo and visuals," Vicky says. "The idea of ‘luxury’ means that PLT will need to focus on improving the overall customer experience, from the ecommerce site ...
PrettyLittleThing enters ‘new era’ with brand refresh
PrettyLittleThing has ditched its bubblegum pink branding as it unveils a new brand identity under the steer of returning ...
The Drum15d
From bubblegum pink to luxury-tint: the risk and reward of the PLT rebrand
The sticking point with this new era of PLT is that the past has not been addressed to align with the present. A brand is much more than its logo and visuals, so PLT now needs to make big changes ...
PrettyLittleThing: My honest review of the fashion retailer’s rebrand and new collection
Earlier this month PLT announced the new legacy as the fashion brand stepped away from fast fashion and into a new era in ...
The Independent13d
The glaring problem with PrettyLittleThing’s rebrand
Gone is the shouty, all-caps logo. In its place is a swirly ... heritage while boldly reimagining its future”. PLT’s tactic is clear. The brand once best known as the purveyor of questionably ...