Shannon Blue of SGK explains how brands can use QR codes and smart packaging to drive consumer interaction, loyalty, and ...

At-home testing is growing and packaging plays a big role in helping customers use them correctly to ensure accurate results.

From food packaging that detects freshness to materials that reduce waste, nanotech is reshaping packaging to meet consumer ...

In the context of pack design there are differences in nuance, tone, and what each nation finds important to communicate, says Chris Blythe, director of The Brand Nursery ...