The “modern, functional and easy-to-use bottle” makes it easier to pour, PepsiCo said in its announcement Monday. Pepsi (PEP)Co is rolling out the bottle to more than two dozen of its drinks ...

On March 28, PepsiCo announced that its flagship brand, Pepsi, will be using a new logo and visual identity system on its cans, bottles and ... well as an all-new can silhouette.

It’s a process that’s far more complicated than just coming up with a new silhouette ... the bottle tapers in again, impressively balancing a design that appears top heavy. [Photo: Pepsi ...

New shape of 20-oz. Pepsi bottle has contoured bottom half%2C easier for holding Wraparound label is shorter so that more of the beverage is visible Soda drink maker wants to revitalize brand ...

The bottle is made from switch grass, pine bark, corn husks and other materials. Ultimately, Pepsi plans to also use orange peels, oat hulls, potato scraps and other leftovers from its food business.

In the interests of giving equal time to both combatants in the cola wars, OMFG now turns its attention to Pepsi, which has just announced a new bottle design—the company's first in 17 years.