Business professionals believe that powerful messages and marketing campaigns can sway decisions. Yet effective communicators understand the real persuasion happens through a complex combination ...

Laurie Carr Mims, managing partner of Keker, Van Nest & Peters, one of over 800 firms that signed an amicus brief in support of Perkins Coie, said Howell’s opinion should have a “persuasive ...

Your arguments should flow easily from the relevant facts and applicable law. The most persuasive closing briefs are written in a clear and succinct style. One way to do this is to prepare a draft ...

Meanwhile, advocates and moderates generally expected that such persuasive messages would have no meaningful impact on skeptics. The second part of the experiment tested the accuracy of these ...

Neuroscientists have observed for the first time how structures deep in the brain are activated when the brain becomes aware of its own thoughts, known as conscious perception. The brain is ...

For the last few decades, behavioral economics has endeavored to identify the biases that impact our choices, as well as the “nudges” to help improve our decision-making and behavior.

It’s well known that consumers value online reviews: As many as 98% report that they rely on reviews to inform purchase decisions, with some consumers listing it as the number-one factor they ...

The MSP behind proposals to legalise assisted dying in Scotland says there is a “persuasive” case to raise the age limit to 18. Should Liam McArthur MSP’s bill become law, it would allow an ...

Still, the company is working to mitigate the risks of even the human-level persuasive writing capabilities shown by its current reasoning models. OpenAI, for its part, uses a random selection of ...

Salvi, Ribeiro, Gallotti, and West (2024), in a working paper, report that a personalizing LLM was significantly more persuasive than humans within an online setting, by more than 80% (p<0.01).