It's official: 2023 is the year of magenta. That's according to the Pantone Color Institute, the authoritative consultancy that's christened an "it color" every year for more than two decades.

Pantone colors have long been free to use in Photoshop, InDesign, and Illustrator – but that’s now changed. If you want to use the industry-standard colors in future, you’ll need to pay a $ ...

An curved arrow pointing right. Pantone has been the industry-standard color language for 60 years. Its tools ensure that color looks the same, no matter where in the world it's printed.