Credit: Depositphotos Subscribe for ads-free reading The Philippines has a new tourism slogan – one that quickly became controversial after it was exposed that a video ad promoting the rebrand ...

ILOCOS NORTE, Philippines – La Union’s flagship tourism event has been inducted into the Hall of Fame at the just-concluded Association of Tourism Officers of the Philippines (ATOP ...

THE PHILIPPINES’ new tourism slogan has failed to capture some of the country’s ... Antonio Contreras, who used to teach political science at De La Salle University in Manila, lamented that the ...

MANILA, Philippines — The province of La Union won four awards for having the best tourism activities during the recent 24th national convention of the Association of Tourism Officers of the ...

In the face of escalating tourism competition across Southeast Asia, Philippines is diving headfirst into the notion that love is what makes the world go around. The archipelago is wholeheartedly ...

La Union officials note an 11% surge in tourist arrivals in 2023 compared to 2022, indicating a promising trend for the region ILOCOS NORTE, Philippines – Tourism in La Union is on the rebound ...

“This competition not only brings attention to our talented surfers but also strengthens La Union’s identity as a top surfing and tourism destination in the Philippines,” Ortega-David stated. A ...

MANILA, Philippines — “Love the Philippines” is the Department of Tourism’s (DOT) new slogan to promote the country, the department said on Tuesday. Speaking at the DOT’s 50th ...

Philippine President Ferdinand Marcos Jnr’s hopes of turbocharging the country’s pandemic-hit tourism sector with a new slogan are being ... “Love the Philippines”, would act as a ...

MANILA, Philippines — Tourism Secretary Christina Frasco on Wednesday said that the country will continue to use the controversial tourism slogan “Love the Philippines,” despite backlash ...

So here I am giving my two cents’ worth (together with those of a few colleagues) on the recently launched “Love the Philippines” tourism campaign ... If a Slogan Works, Why Change It?