Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

It’s a very bold claim, but this country-comfort burger is a tower of fresh taste where each bite is underlined by a different ingredient.

The new HPE rebranding features updated typography and colors for the new HPE logo that includes the signature HPE green ...

Here is a look at why Hewlett Packard Enterprise is marking its 10th anniversary with a rebranding campaign – including a new logo- that signals it is an “essential” partner in the AI era.

Photoshop CC 2020 tutorial showing how to create a simple, but powerful, logo design from scratch. NOTE: Vector-based programs, like Illustrator, are preferable to create logos due to its unlimited ...

Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a shoe stripe, as a way to differentiate its shoes from ...

To register trademark or service mark protection for a logo, a company must demonstrate that the combination of name and design qualifies as sufficiently distinctive to avoid confusion with other ...

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

It's a design that was months in the making ... In the center of the court is the team's logo, a nod to both the Valkyries mascot and the Bay Area. "Overarchingly, the shape is a V for victory ...

We must simplify our understanding of regenerative design in order to start usefully applying the concept, writes Jo Barnard. Sustainability is dead; long live regenerative design. Or so designers ...

and that may have influenced his decision to make the logo the color it is today. Ultimately, he settled on his final design because of the "energy in it." When he showed it to the Nintendo ...

Kuo says the 2027 AirPods Max will feature a new design. This suggests the 2027 generation will actually be a significant update, rather than a minor revision like the USB-C change. Specifically ...