Bring on the embroidery, beading and bold colors! Here are 14 maximalist summer fashion pieces PureWow’s fashion editor is ...

There's no denying Jennifer Aniston's fashion on "Friends" was timeless. Here are the Rachel Green outfits that are just as ...

Guava is the latest "it" color, showing up in everything from makeup, to summer dresses, to fragrances. The trend comes on ...

Prom Queen fails to channel both the outrageous aesthetics and the brutal violence of the films it’s imitating, making this ...

Gaga has mastered silver jewelry in many of her looks, and you can easily channel a similar vibe with this find from Urban ...

Floral prints help show the coquette style visually. They add detail and softness often. This complements other things like ...

Although Diana's specific bag was recreated in 2021 (more on that later), we can't help but feel that Gucci's newest bag for ...

Discover the top 26 Hottest College Halloween Costumes for Girls you Have to Try in 2025. Get inspired with the latest trends and stand out!

From retro-meets-romantic to ultra-modern takes, polka dots are proving they’ve got range. Style icons like Olivia Rodrigo ...

Downtown San Luis Obispo has a new clothing store — one known for its sometimes controversial marketing and business practices. Brandy Melville, which shot to fame for its promise of “one size fits ...

Bring the calming breeze of the coast into your home with these 44 decor picks that capture the essence of seaside living.

Olivia and Liam were the most popular names for baby girls and boys in the United States in 2024, according to data from the Social Security Administration. It was the sixth year in a row the two ...