It is expected to connect Vietnamese designers to the world’s fashion industry. The Vietnamese essence helps the country’s fashion industry affirm its position on the world map.

A great example of repositioning was when Converse shifted its brand from being an athletic shoe to a fashion/lifestyle ... step is to revisit your positioning map (often referred to as a ...

This acquisition is in line with Bureau Veritas’ LEAP | 28 strategy to strengthen its positioning and offering in the luxury and fashion industries while reinforcing its supply chain solutions ...

Microtrend ‘cores’ boost the resale economy but can still feed the fast-fashion beast, says Charity Swales of Connective3. Brands must be careful to avoid charges of greenwashing. Second-hand ...