Around two in three Gen Alphas will work in jobs that do not currently exist, and from AI co-designers to neuro-lens ...

The world’s newest consumer group, Generation Alpha (Gen A) is proving it’s engaged, individual and ready to rebel.

As Generation Alpha blends gaming with social connection, brands are moving into platforms like Roblox to stay relevant—and ...

If you just found out about Generation Alpha, brace yourself for a new crop of kids set to debut on Jan. 1. Generation Beta will start arriving in 2025 — and some experts predict they will be ...

A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group of people born in a specific period. I was curious to know more about this new generation.

As a mom of a 13-year-old and 11-year-old, Boe finds herself right in the middle of parenting Generation Alpha, the generation of kids born between 2010 and 2024. As the first generation to be ...

While members of Gen Alpha have become acquainted with smart technology and artificial intelligence, Gen Beta will experience AI and automation in every aspect of life, from school to work to ...

Today, I’m a parent of a 6-year-old member of Generation Alpha. This experience has been the most rewarding of my life, but also very eye-opening about technology’s role in her day-to-day life ...

However, the oldest members of this Gen Alpha group will become adult consumers soon enough, and between the way they approach money and their perception of spending, two things are quite clear.

Generation Alpha, born in or after 2010, is poised to redefine how brands approach marketing. Unlike their predecessors, this tech-savvy generation has been immersed in digital experiences from ...