In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

saving diligently toward the glorious day when you can afford to pull the trigger; you can put that purchase on a credit card and deal with the interest charges—or you can find a dupe.

If you’ve walked on Canal Street, you’ve probably seen troves of faux designer bags lined up for sale in neat rows on the ...

According to an M&S employee who works at The Exebridges Centre Retail Park in Exeter, here are nine brilliant dupes you’ll want to stock up on before they sell out. Posting on social media ...

Paul, who posts under the handle @paulreactss, has amassed 1.5 million followers on his TikTok thanks to his knack for finding affordable dupes for high-end items. At the time of writing ...

As such, more affordable beauty duplicates or “dupes” are surging in popularity. As reported by NIQ, searches for “dupe + skin care” have increased by 123.5%, while searches for “dupe ...