Comic book heroines fed a whole generation, bringing them up close to fashion, resilience and fun. With Women’s Day coming up ...

A waterproof shoe like a duck boot or a pair of Hunter rain boots are a core part of the fisherman aesthetic. And even if you ...

If you buy something through my links, I may earn a commission. Take something simple like your favorite pair of jeans and a plain white bodysuit, and then elevate it for a chic new look!

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

At Chloé's SS25 show, Sienna put a contemporary spin on her signature boho style. We love her combination of muted pastels, both of which are so on-trend for 2025.

If you are looking for ways to tap into preppy styling, then you shan't look further than London. For over 40 years, London Fashion Week has been a hub for originality and rebelliousness.

Double polo shirts, anoraks worn over dresses, socks and sandals – all potentially toe-curling propositions, but the mood for ...

Knits have long been a staple of the preppy aesthetic, and they're best styled with equally posh staples like pleated mini skirts. A classic white button-down shirt styled with a tie and an ...

Preppy style is having a moment, but it’s not quite what you might remember from your school days. With designers like Thom Browne, Simone Rocha, and Giorgio Armani putting their spin on the cla ...

Bottega Veneta’s chic take on the typical plaid overcoat feels fresh and current, especially when worn with clean staples, ...

If there was one takeaway from the fall 2025 shows, it was this: A saucy little sock should be your next wardrobe investment.