Pride Month is a lot quieter this year, and companies that do show half-hearted LGBTQ+ support risk backlash from all sides.

Corporate sponsorship of Pride events in the UK has dropped significantly in 2024, with brands including Sony, Durex, Costa ...

Pride Month was once a time when corporations raced to drape their logos in rainbows and post messages of “love ...

Prime Minister Mark Carney raised a Pride flag on Parliament Hill Tuesday to kick off a month-long celebration of sexual and ...

Recent polling reveals that corporate Pride Month activism was never as popular as media coverage suggested. According to the ...

The decline in Pride Month celebrations is really just a symptom of this broader collapse in support for this community and its activism. Yet that collapse wasn’t inevitable. It didn’t have to happen.

Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump’s administration.

Research by Law.com International has found that of the global top 20 firms only five firms have so far taken to their social ...

Some gays and lesbians say support for unpopular issues like transgender athletes in women’s sports is repelling would-be ...

In New York City, Target is still a top-tier corporate sponsor for Pride festivities, but the company reportedly asked that ...

As Pride Month continues throughout June, the annual celebrations have developed a sense of political urgency.

BarkBox CEO Matt Meeker has apologized after a leaked internal message about the company’s Pride Month marketing sparked ...