YouTube influencers known as KSI and Logan Paul were hit with a consumer class action over allegations that their sports drink Prime Hydration is falsely advertised and marketed as "healthy ...

Prime is billed as a “better for you lifestyle beverage that people could enjoy on any occasion.” It also hoped to eschew the “sports drink” label despite being one, since the brand says ...

Senate Majority Leader Chuck Schumer is urging the Food and Drug Administration to investigate an energy drink from YouTube stars Logan Paul and KSI, which Schumer says has an “eye-popping ...

By Chang Che The release of Prime, a drink brand founded by the YouTube personality and boxer Logan Paul, had British teenagers lining up for hours outside grocery stores on its release date in ...

NEW YORK — WWE has struck a deal with Prime, the beverage brand of YouTube stars Logan Paul and KSI, that will see its logo featured on ... official hydration drink partner of the WWE.