Private-label marketing gets you shelf space, but that doesn’tmean the product will be supported by an advertising campaign. Yourproduct needs to “sell itself” on the store shelf to do well ...

A typical generic product (also called “private label”) yields a higher profit ... That's because there are no marketing or advertising costs involved and why companies invest a good amount ...

National celebration in January highlights the quality, value, and uniqueness of store brand products NEW YORK () – Extensive ...

rather than spending a lot on marketing. See what else Trader Joe's does to keep its prices low: Trader Joe's sells private-label products. That means the grocer is buying goods directly from the ...

In naming Anders to fill Meden’s shoes, Nordstrom is opting for continuity in its marketing ... to Nordstrom’s half-century-old private label business. "Nina's experience leading and ...

Retailers have also been investing not just in new products, but also in branding and marketing, according to market research firm NielsenIQ. That’s the case for Metro, which in the coming weeks is ...

XenaCare Holdings, Inc. (OTCBB: XCHO) announced today that it has signed a private label marketing agreement with Renaissance Publishing LLC covering three of its clinical supplement products.