Have you ever wondered who makes private label store brands? And did you wonder if these non-name brands were worth buying?

Dubbed Arch Studio, the brand will feature bedding, bath, kitchenware and dinnerware products at a price point of $14 to $220 ...

Retailer-owned beauty lines are gaining status as young and affluent consumers increasingly take to the category, which is poised for further growth as economic uncertainty looms.

As growth continues for private label, it will likely require more aggressive investment from large- and mid-size retail grocers in innovation, promotion and expansion, according to Circana’s US ...

The home improvement retailer announced the return of its annual Springfest event, which features its latest owned brand, Lowe’s Essentials.

Macy’s department stores are launching a new private label brand encompassing essential soft home and hard home categories.

The traditional way that retailers have developed their own-brand programs has been via product-led initiatives and by tier. More often than not, they’re not leaning into a brand-led approach, which ...

Private label brands have long been a growing part of big retailers’ growth strategy, and have been taking share over the long term. While national brands saw a resurgence during the pandemic ...

Beyond bringing an incredible new product to customers, Guerrero sees this as part of a larger movement ... Market of Choice’s Craft & Kitchen private label highlights the incredible bounty ...