Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

When product and sales teams collaborate effectively, they create a virtuous cycle where great products fuel sales and sales ...

Chang previously worked at Verizon Media, later Yahoo, and held roles at Roku and Amazon Studios. This article, Philo hires ...

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One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Using these categories, a business can adjust its product lines and marketing techniques to appeal to each group more effectively by addressing their specific needs. Numerous types of businesses ...

For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, ...

Bringing food and drink products to market from Asia and the Middle East to Europe is more than packaging translations, it ...

Bar, Mediakind’s new SVP, Product & Marketing, spent 25 years with Harmonic, playing a key role in transitioning the company’s traditional video division into a SaaS model that surpassed $50 million ...

“We design our products expressly to meet the needs of small businesses because most don’t have the resources to build a marketing engine while also running their day-to-day,” said Rees ...