If NPD “hits all of the elements of a good marketing strategy”, why aren’t more marketers influencing innovation?

While almost 90% of marketers have influence over advertising and comms, just a third are involved in discussions about price ...

Ever gone to a store for one item but came back with it and something else because it was cheaper together? That’s price ...

Product promotions are a cornerstone of retail strategy, designed to attract customers, drive sales, and clear inventory.

In the hands of scientists, engineers, operations leaders and innovators, AI has the potential to fundamentally transform how ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Earnings reports suggest that some consumers have turned away from fast-food restaurants as their menu offerings became more expensive.

Health-conscious and digital-savvy younger consumers are increasingly interested in non-alcoholic beverages – requiring ...

Because here’s the truth. Retail media, for all its promise, is not a strategy, it's a channel that optimises for short-term ...

The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the organization as CEO. Thomas-Copeland will succeed Marla Kaplowitz, who is stepping ...

Find out if the stock market is open today. Check current trading house and holiday schedules for the NYSE, Nasdaq, and other ...

In a new book, 'Super Agers,' the founder of Scripps Research Institute seeks to determine if longevity is mostly a product ...