Leveraging a legacy in floriculture, Rhea Karuturi (and her sister Yeshoda) co-founded Hoovu Fresh to streamline the fragmented puja flower market, enhancing freshness and reducing waste.

Pictures: Brinda Sarkar The venue was new and the dates coincided with Saraswati puja, but it all worked out in favour of Bidhannagar Horticultural Society that held its flower show last weekend. Held ...