Ambrose is now the global ambassador and creative director of Naturalizer, with the first collaborative collection set to ...

Sportswear brand Puma reported a decline in first-quarter profit margin on Thursday and flat first-quarter sales as the company cuts costs in an attempt to turn its performance around. Ciara Lee ...

Puma created an experimental ... about the role of machines in the creative process. If AI can create an effective ad campaign from start to finish with virtually no human oversight at all, what does ...

In a world where performance is just about the wins, PUMA aims to stand out with a different vision. The renewed brand DNA also aims to resonate with new generations, especially Gen Z, who seek ...

“The story is very universal and the insight is very unique,” Teyssier said of the creative ... To reach these consumers, Puma tied running to self-expression, both in the way that Gen Z interacts ...

“The story is very universal and the insight is very unique,” Teyssier said of the creative ... consumers, Puma tied running to self-expression, both in the way that Gen Z interacts ...

As the company continues to push boundaries in the realm of creativity, technology, and AI, its vision for the future involves elevating the human element of creativity while embracing the ...

So, what can this metaphor teach us about creativity, potential, and the interplay between human and machine? Let's take a closer look at the physiology, philosophy, and technology. The Myth of ...

PUMA has launched the FUTURE ... the ULTRA 5 and KING ULTIMATE boots. "The FUTURE has always been about giving players a boot to unleash their creativity. The FUTURE 8 features a new FUZIONFIT³ ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has opened Studio48, a new creative hub at its headquarters in Herzogenaurach, Germany, where its designers and creatives can come ...

THERE’S A NEW reigning It-sneaker in town, and its name is the Puma Speedcat. So what’s gotten sneakerheads and sartorialists so revved up about the Puma Speedcat? Read on to discover why the ...