Anna Dnes is associate director at THE PLANNING SHOP international, specialising in global qualitative market research. With a background in consulting, she has over six years’ experience in ...

First, they look at why qualitative real-world evidence is important to pharma, what the criteria is for good qualitative research and ... Lilly rose sharply in pre-market trading today after ...

Learn more about whether Frontline plc or Sunoco LP is a better investment based on AAII's A+ Investor grades, which compare both companies' key financial metrics.

Nonprofits are running data-driven campaigns that put corporate marketing teams to shame. And B2B brands? We’re out here ...

Advertisers frequently serve mobile pop-up ads customized in real time to users’ activity, physical environment or context.

US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

Here's how business leaders can use direct mail to drive stronger results with less waste. Refine Targeting With Better Data.

Have you ever felt overwhelmed by the sheer complexity of starting a new project or business? From brainstorming ideas to conducting research, building prototypes, and pitching to investors, the ...

Kartik Kumra, the founder and designer of Kartik Research, was steaming a patterned shirt in the back of his new store on New ...

A new paper from the Federal Reserve Bank of San Francisco suggests that a single unemployment rate might be inadequate for the labor market’s ... Author research associate Greeshma Avaradi ...

The most exciting of these is market research, the processes by which firms gather data and generate insights about customers and competitors. Explore HBR HBR Store About HBR Manage My Account ...