He said the company has changed its model to go beyond placing a decal on a car and ... been a marked shift in how sponsors determine the value of their support for racing teams.

In contrast, however, one of the biggest challenges faced by up-and-coming drivers in the lower tiers of NASCAR is securing a sponsorship deal to help fund their racing careers. As mentioned ...

You could sponsor the team for a lap ... MCL36 Formula One car for practice laps covering the remainder of the 2022 racing season. This is the same car that Daniel Ricciardo and Lando Norris ...

NASCAR contingency sponsor stickers on the fender of Richard ... They went away on the Cup cars slowly during the Gen 6 era. Joe Gibbs Racing (JGR) president David Alpern recently explained ...

Alex Harrington is a contributing sports writer located in the West Midlands, England. His focus is on F1, NASCAR, and the technology behind the sport. Alex joined Newsweek in March, 2024, having ...

The New York Racing Association announced the sponsored stakes lineup for the Belmont Stakes Racing Festival at historic ...

e.l.f.'s entry to Indy began with a sponsorship of driver Katherine Legge's Dale Coyne racing entry, but the brand has expanded to a full-scale deal with the Brickyard—the first time a beauty ...

For multiple events this season including the season-opener at Daytona, Harrison Burton is teaming up with Dead On Tools. AM Racing announced the new partnership today. Burton is taking a step ...

23XI Racing announced Tuesday that the United States Air Force will be a primary sponsor for the No. 23 Toyota team and driver Bubba Wallace for multiple races in the 2024 NASCAR Cup Series.

In an Ask Me Anything (AMA) on r/NASCAR on Reddit, Chase Briscoe says that there are currently no plans for Mahindra Tractors, his anchor partner from Stewart-Haas Racing, to sponsor him at Joe ...