He said the company has changed its model to go beyond placing a decal on a car and ... been a marked shift in how sponsors determine the value of their support for racing teams.

Gone are the days of season-long sponsorships. But a new TV deal and international expansion have team execs seeing increased interest.

Cadillac F1 and clothing brand Tommy Hilfiger have joined forces in the new team's first major sponsorship deal.

Call it the ultimate road trip, as IMSA-affiliated racing series will get a chance to shine in the Le Mans Invitational ...

The Nintendo Switch 2 is finally here, and with it, the console’s biggest launch title, Mario Kart World. Expectations are ...

Mattel's Brick Shop Hot Wheels is offering up a new Cadillac Project GTP Hypercar buildable kit, capturing the spirit of ...

The forthcoming Cadillac Formula 1 team has forged a sponsorship deal with American clothing giants Tommy Hilfiger, becoming ...

The American label, founded in 1985, will supply the team’s official kit, with its logo to feature prominently on the ...

Sink more hours into these racing games from Forza Horizon 5 to Gran Turismo 7, and they'll just keep on getting better and ...

EA Sports has published the v1.03 update for F1 25 on PC, PS5 and Xbox Series X|S, which corrects a variety of issues with ...

There is no more fitting racetrack for Trackhouse Racing to celebrate its 300th start this weekend than Nashville (Tenn.) ...

Months away from its official Formula One debut in 2026, the Cadillac F1 team has announced a partnership with the renowned ...