Giannola mentions other corporations struggling with similar marketing flubs. Firstly, corporations pursue “rainbow” marketing initiatives with one purpose in mind: increasing profits.

As the story opens “in a dreamy kingdom tucked away/ past cotton candy skies,” a brigade of sibling helpers with varying skin tones await an important job: creating a Rainbow Letter to be sewn ...

But Rainbow is now approaching those individuals with a letter of resignation in which he says he’s done “trying to fix you, effective immediately.” And he expands upon that honestly ...