Designing a logo is an exciting first step toward building a visual identity. But if you stop there, you’re missing out on ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Blair Sheppard is the global leader of strategy and leadership for the PwC network. He directs the team that is responsible for articulating PwC’s global strategy across 156 countries and ...

AMC's decision to air longer movie ads before its movies, and a warning to consumers has angered studios. Studios believe no ...

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years ...

Random House has taken the North American rights off the table to I'm on the Moon, the debut comedy memoir by former Late ...

All companies want to provide their customers with richer and more engaging experiences. The challenge is how to scale the experiences in a way that does not depersonalize or commodify them. Enter ...

The announcement of TripAdvisor's new rebrand, designed by Koto, features most of the above. But the brand has also found a ...

A 10-foot by 20-foot canvas banner emblazoned with the NFL Draft logo, Bud Light logo, a football and the words "Green Bay ...