Saying “I work with buyers and sellers in the Boston area” won ... it’s time to decide where you’ll say it. Your real estate marketing plan should be intentional and strategic.

When a real estate brokerage comes up with a new marketing plan, it usually doesn’t make the news. But Compass Real Estate’s new three-phase marketing approach has agents talking nationwide and might ...

Pricing your home too high due to emotional attachment can backfire, leading to fewer offers and ultimately a lower sale ...

Selling a house in today’s sluggish real-estate market was already tough ... “If you are selectively marketing the listing to some buyers, [and] to try and encourage buyers to work with ...

A bill proposed in Illinois would force home sellers to put the home on a multiple listing service within one day of signing ...

Ken Johnson, a finance professor and real-estate ... with wider marketing of the home for sale, the owner looking to sell can expect more offers. Do I want people to know I'm selling my house?

The fast-changing real estate industry's complex movements ... Making sure you have someone who has a history of results, a marketing plan, the technology and support to make sure they bring ...

Under new real estate commission rules ... Here’s what sellers need to know as they consider their marketing strategies and options related to offering compensation to a buyer’s agent ...