There's more to Sydney than the Bridge, Harbour & beaches, new campaign tells tourists. Should also tell some residents.

JAGUAR Land Rover is to review the advertising agency behind its controversial pink rebrand after facing a fierce backlash.

Goodyear is embarking on an expansive marketing campaign designed to reset the brand, particularly with a younger audience.

CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.

JAGUAR Land Rover is set to sack the advertising agency behind its controversial pink rebrand after facing a fierce backlash. The iconic British car manufacturer sparked outrage in November when ...

Orlando Magic players will wear three new uniforms and play on a new court as part of a franchise rebranding, which includes ...

EY launches Studio+, a new unit unifying design, sales, CX & marketing tech to compete with Accenture & Deloitte.

Jaguar Land Rover (JLR) is undertaking a significant shift in its marketing strategy following a controversial rebranding campaign that led to a substantial decline in sales. The company is ...

On today’s pod we look closer at the market for Airbnb’s new product, Fairmont’s new marketing campaign, and AirAsia’s move ...

Sudani unveils new brand with Skyne, marking its transformation from telecom provider to full-scale ICT solutions leader.

Yorkshire-based multi-million-pound turnover print marketing and fulfilment firm, Flow Group, has announced its rebrand, ...