The process of rebranding may seem intimidating at first, but it can be the springboard that launches your business into its ...

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs ...

Is it OK to rebrand your business? If your brand undergoes a major overhaul that reflects changes that have been made to your values, mission, position, market, or offer, then you should consider ...

B2B Marketing sat down with Sarah Roberts, Group CMO, Boldyn Networks to discuss her rebranding strategy over the past two years. She discussed how the company was able to emphasize authenticity to ...

2. Rebranding goes beyond changing the logo Rebranding commences with redefining your core customer promise and the very essence of your existence. The resulting shift cascades into a reimagining of ...

And the stakes? Sky-high. You're not just modifying a logo; you're redefining your brand's soul in the marketplace. What about rebranding? That's the holy trinity of three factors: bold vision, swift ...

The change is to help shift perceptions of Nokia from a mobile phone company – which is how it is still seen by many – to a B2B ... logo, used for the past 60 years The brand’s new logo designed by ...