I feel a bit guilty,” says Mike Skinner sincerely ... Its rowdy, lad culture narratives spanned Smirnoff Ice, Reebok Classics and dodgy kebabs, but also gave permission for a generation of ...

Of course you do, it's from Mike Skinner's debut album ... As well as namechecking them on his album Skinner is apparently a 'long time wearer' of Reebok and so they've asked him to promote ...

People keep trying to make Mike Skinner look back ... to when he was on the side of every bus in London advertising Reebok – but people who do know who he is tend to be devoted fans.