For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

As a result of these changes, I wanted to speak to someone at the forefront of all of these trends, who has spent her career ...

Beer brand Heineken has appointed WPP as its global shopper marketing and commerce partner for the iconic Heineken brand ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

As the way people shop and consume media continues to change, so does the role of chief marketing officer. Case in point: ...

Heineken has chosen WPP to be “its global shopper marketing and commerce partner”.The announcement:WPP today announced that ...

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The ...

April 3, 2025 2024 was a year characterized by record-setting prices in both feeder and fed cattle markets, a trend that has ...

WPP has today announced that it has been selected by Heineken as its global shopper marketing and commerce partner for the ...

We speak with Andy Crysell about his new book, Selling the Night, which uncovers the awkward relationship between nightlife ...

In one year of the three-year deal, the company produced just two news releases that met the contract’s terms, the report ...

Beyond forecasting, AI enhances sales strategy through intelligent segmentation and targeting. It identifies patterns in ...