Brands can use their loyalty programs as one part of their relationship marketing strategy to help turn casual shoppers into ...

The commitment-trust theory of relationship marketing says that two fundamental factors, trust and commitment, must exist for a relationship to be successful. Relationship marketing involves ...

Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. It involves getting to know customers by truly understanding who they ...

Sept. 12, 2024 (GLOBE NEWSWIRE) -- Marigold, the messaging and loyalty platform that helps customer relationships take root and grow, released its new Relationship Marketing Trends: Brand Rankings ...

The answer is simple: by building a relationship with them. In its Relationship Marketing ebook, Cheetah Digital looks at how brands can better engage with their customers. One of the first steps ...

One area of customer relationship management that is often overlooked is marketing. Many managers focus on how customer relationship management can improve the experience for existing customers.

This article explores the importance of adopting relationship marketing practices with a human touch in Sri Lanka’s banking sector. Spencer and Lawley (2006) argue that non-price competition, seen as ...