Five years after leaving Reformation, Yael Aflalo is back with a new fashion line — and some thoughts about the future of ...

The top designer who brings New York magic, the magic bra, emotional evening dresses, nostalgic perfume brands that still ...

SHOPPING: Summer is just around the corner, and to mark its arrival, Whistles has launched a huge end-of-season sale - ...

“I love how boho has had a huge revival and in perfect timing for festival season,” says celebrity stylist Ellis Ranson.

In Elements of Style, we’re distilling a celebrity’s fashion sense into its most basic components. Here, we break down the ...

Playful fashion is taking center stage this summer. So if your closet has become overrun by simple capsule wardrobe basics, ...

This isn’t any old clothing haul! Below, Jones discusses her discovery story, her favorite assignment to date, and what’s in ...

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We round up the best Lacoste deals for men and women this summer, including up to 50% off polos, tennis dresses, and shorts.

With roots in 1990s biker glam and Y2K boho chic, this nostalgic style revival is giving grit, grace, and a little bit of ...

SJP, Y2K fashion It girl, and her fictional counterpart Carrie Bradshaw are solely responsible for the shoulder bag trend.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...