The NCAA is now authorizing licensed sportsbooks to use its marks and receive official data from championship events ...

Mullins, the UConn men’s basketball team’s prized incoming recruit, has been named 2025 Indiana Mr. Basketball. He joins a ...

MrBeast and his chocolate and snack company Feastables recently became the official sponsor of the NBA's Charlotte Hornets.

Dillingham's connection to Nike isn’t new. As a standout guard for the Kentucky Wildcats, a Nike-sponsored school, he ...