In addition to encouraging farmers to transition to low-carbon rice production, the initiative advocates for carbon credit trading, providing an additional revenue stream for Thai farmers.

Malaysia Rice Grain Wholesalers Association secretary Allen Lim, a proponent of the SMART SBB initiative, highlighted the ongoing need to improve rice cultivation techniques nationwide.

The Minister of Agriculture and Cooperatives, Prof. Dr. Narumon Pinyosinwat, has endorsed the Future of Good Life project, a youth-led initiative aimed at promoting sustainable rice farming practices.