“Born in the mountains, the distinctive citrus flavor of Mountain Dew propelled the brand to become a global cultural phenomenon, giving us a rich history to lean into as we reimagine the next ...

After around 15 years, Mountain Dew has found its vowels again. The brand unveiled its new logo -- eschewing the “Mtn Dew” stylization officially introduced in the U.S. market in 2009 –-- in ...

Mountain Dew unveils a new logo in Spring 2025, echoing the '90s style with fresh design elements. New branding emphasizes adventure and the "Do The Dew" spirit, celebrating the great outdoors.