Users in the test group are unimpressed by the video ads, which play automatically. Customers say they will be eager to toss ...

Roku has reportedly started upsetting its users by testing auto-playing video ads, which pops up even before the home screen ...

Roku has confirmed user reports that it is testing auto-playing video ads before loading the home screen. Owners of ...

The business of streaming is revolving more and more around how many ads users are willing to sit through for the sake of ...

Roku is experimenting with delivering users ads when they first turn on their streaming device. Users, understandably, are ...

A Roku spokesperson told Ars Technica the pre-roll videos playing for users is no fluke, but an ongoing test by the company ...

However, the latest Roku OS rollout hasn't been met with quite as much enthusiasm. You could even say some users positively ...

Roku makes streaming media boxes and software for smart TVs, and I've stuck with it because I like how simple it is compared ...

Worcester one of best cities for St. Patrick's Day, study says.