Most point to the release of the “Rainbow” Daytona in 2012 as the starting point for this trend, but Rolex’s experimentation with multi-hued gems actually goes back much further. The proof?

The first-ever Rolex ‘Rainbow’ Daytona chronograph watch is set to come to auction and could fetch more than $3.5 million. The Rolex from the 1990s will be put on the block in Geneva on ...

Lex goes hands-on with a new trio of Rolex Daytona watches with meteorite dials ✓ Expressing outer-worldly exclusivity ✓ ...

The Rolex Rainbow Daytona ref. 116595RBOW in Everose Gold. European Watch Company The first official Rolex “Rainbow” Daytona debuted in 2012 and was produced sporadically in various references until ...

Add in a few diamonds—maybe arranged in a rainbow—and you have the ... and there wouldn’t be for over a decade. Rolex eventually brought a platinum Daytona to the main catalog in 2013 ...

From million-dollar Richard Milles to complicated Cartiers.

Hard to come by, this model is a stunning example of how far Rolex has taken its signature chronograph in the past couple of decades. Hanging out at the Dubai Mall, this gentleman was having coffee ...

Where Rolex differs from many of the others is ... However, a bit of digging and a rose gold Rainbow Daytona (ref. 116595RBOW), which contains 36 baguette sapphires matching the colours of the ...

This sentiment applies to more than just sweets, though. Each year Rolex awards the winners of the 24 Hours of Daytona an Oyster Perpetual Cosmograph Daytona, a timepiece better known by the ...

Zenith’s El Primero chronographs share an extensive history with the Rolex Daytona. The brand’s latest model attempts to ...