If approved by a judge, the NCAA will stop enforcing rules prohibiting NIL from being used as a recruiting inducement.

The Oklahoma Senate approved Senate Bill 490 on Monday. The bill amends the Student Athlete Name, Image and Likeness (NIL) ...

NASHVILLE, Tenn. — The NCAA will abandon a rule that stopped athletes from negotiating potentially lucrative name, image and likeness deals before enrolling in a specific college, Tennessee ...

Brooks expands its NIL program with five standout high school track athletes. See who’s making waves in the 2025 season! Four more top high school track stars have joined Brooks' NIL program ...

The 10 athletic directors on the committee are: Trev Alberts, Texas A&M; Scott Barnes, Oregon State; Mitch Barnhart, Kentucky ...

BYU Cougars football players once saw NIL as a path to financial stability, but it became a source of frustration and uncertainty for some. Rather than providing consistent support, the school’s ...

Attorneys seeking approval of the $2.8 billion legal settlement for college sports pointed to nearly 102,000 athletes who ...

Syracuse athletic director John Wildhack announced Thursday that basketball coach Adrian Autry will return next season, but ...

College athletes are essentially pawns for agents to shop around for more lucrative NIL opportunities as the season transpires. Many programs have eliminated the spring game after players were ...

In the past few weeks, reporters Mike Waters and Chris Carlson have done an excellent job explaining how the changing landscape of college athletics, specifically NIL and the transfer portal ...

Scarlet and Gold CEO Megan Smalley details how NIL has changed the game for local businesses and why platforms like Shopify ...

The introduction of Name, Image, and Likeness (NIL) publicity rights has fundamentally transformed amateur and ultimately, professional athletics, a change promulgated by the NCAA v. Alston case.