Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

An illustration of a magnifying glass. An illustration of a magnifying glass.

On Thursday, Canadian Tire announced it will pay $30 million to take over Hudson's Bay's intellectual property, including its famous four stripes motif, various company names, logos ...

Previously, she was a writer and editor at MUO. Google last made a major change to its logo in September 2015, when the company updated its font to a sans-serif typeface. At the time, Google also ...

PORTLAND, Ore. (KATU) — The Portland Pickles baseball team has filed a lawsuit against Disney for trademark infringement, claiming a team logo featured in a new Pixar TV series is hitting too ...

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

Are you curious about what makes a cosmetic logo tick? Look no further! In the beauty industry, which is competitive today, having an iconic and memorable logo is very important. It often catches a ...

The University of Texas at San Antonio — currently branded as UTSA — wants to drop its signature bright blue-and-orange sans-serif logo for a more nuanced one that identifies it as UT San ...

A retired NASA flight surgeon said he saw footage of a 20-foot-wide flying saucer emblazoned with the US Air Force logo performing deft maneuvers in a military hangar more than 30 years ago ...

Brad Arnold, lead singer of the rock band 3 Doors Down, has been diagnosed with Stage 4 kidney cancer. Arnold shared the news on May 7 in a n Instagram video, explaining his health issues have ...