Sacramento Kings fans Felipe Rodriguez, left, Giovanni Jimenez, center and Daniel Montoya, celebrate by ringing cowbells and waving light beams outside after they lit the beam on top of Golden 1 ...

The words “Light the Beam” are proudly displayed in the mural — which is a reference to the mean shown in the sky when the team wins. On Wednesday, the Sacramento Kings beat the Los Angeles ...

The Sacramento ... The Kings added a massive set of LED lasers atop the Golden1 Center, shooting a giant purple light into the sky whenever the team wins, at home or away. “The Beam,” as ...

“Light the beam!” The Sacramento Kings have granted this request several times this season, lighting their victory beam and placing themselves among the top three in the standings of the NBA ...

It’s win or go home for the Sacramento Kings as they clash with the Dallas Mavericks in the NBA Play-In Tournament. For fans like Alex Estes, clad in blue and red for the big game, confidence is ...

Outside the Golden 1 Center in Section 916, as Malik Monk prepared to shoot the first of two free throws, Sacramento Kings fans were ... the button. “— LIGHT THE BEAM!” ...

YOU CANNOT UN-LIGHT THA The call for the Sacramento Kings to light the beam at the Golden 1 Center has become the inspiration for new creations at local businesses, from food and drinks to desserts.