Color us confused. A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series ...

An optical illusion has been baffling the internet with many people believing it shows three different colors - but in fact, ...

Think again! Color is more subjective than you might expect—it’s really all in your head. These illusions show you how. 1. Checkerboard Illusion. In this illusion, both block A and B are the ...

From spinning circles to disappearing dots, these insane optical illusions aren't what they appear to be. ... This one’s quite the trick: They’re actually the same color!

A pair of TikTokers are putting color theory to the ultimate test, but with lipstick. Monica and Jazzi, who are known as @makeupbymonicaa and @jazlmao on TikTok, have gone viral in a clip showing ...

A NEW optical illusion is playing tricks on peoples eye’s as they try to figure out if these two baseballs are the same color.A first glance, the tw ...

Ah, the power of the viral Internet. Yesterday it was llamas on the l(l)oose and today it's #TheDress. David Brainard, Ph.D., a color vision expert and psychology professor at the University of ...

This new illusion has been making the rounds of the Internet the last few days:While it looks like the top square is much darker than the bottom square, they actually have the same color except at ...

Viral optical illusion shows dots that are the same color, but are perceived by the brain as four different hues. Expert explains how the Munker illusion works.

This color illusion is called a negative afterimage, or an illusion of the object's complementary color. In contrast, the eye can also see an image that is of the same color as an object that no ...