Last week’s blood (orange) sport was brought to them by soda brand San Pellegrino, which fizzed up said group with a new identity and packaging including thinner cans and no foil overlid.

San Pellegrino’s green ... fizzy alternative to still water or mix it with lemon or lime juice, S.Pellegrino can jazz up (and possibly add health benefits to) any drink. If you’re thirsty ...

2) You can bathe in the famous S. Pellegrino waters You can visit the QC Terme San Pellegrino spa to bathe in thermal baths that come from the same source from which the S.Pellegrino ...

In more recent years, cans of San Pellegrino grapefruit (Pompelmo to aficionados) and lemonade, with their distinctive foil topping, have become more widespread at the premium end of the fizzy-drinks ...

Flavoured sparkling water is the next big trend and if you’re planning a summer of many soirees, make sure you’ve stocked your bar fridge with plenty of San Pellegrino bottles. This Italian sparkling ...

That’s where San Pellegrino may be on to a winner ... Most consumers don’t realise that packaging can have such an effect on them. But next time you go to the drinks aisle at the supermarket ...