Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Consumers interact every day with brands of all shapes and sizes. Whether it’s while ...

According to Digital Services Georgia, a citizen journey map is a “visualization of a person’s process ... ServiceNow, in particular, often uses what Spirko refers to as a service blueprint, which is ...

Service blueprints are extremely useful in not only examining the complex ... blueprint itself can take on different forms, but many organizations prefer to create a highly visual, graphical map ...

Service design – typically expressed through a service blueprint ... Like customer journey maps and user process flows, service blueprints are optimal for mapping complex scenarios ...