Alexander's relationship with Converse, including his unique role and how he's using his first-ever shoe to honor his family.

Oklahoma City Thunder guard Shai Gilgeous-Alexander explained why he wears his signature Converse sneakers off the court.

The fifth colorway of the Converse SHAI 001 will appear in "Masi Blue," inspired by SGA's brother Thomasi and seen during the ...

The NBA's Most Valuable Player has been showing off new and different looks of his signature shoe that's dominated the court ...

The league’s newly-crowned MVP and preeminent fit god has been turning out in the postseason—on and off the court.

In the rush to sign players early, some mistakes are made. But as Shai Gilgeous-Alexander reaches basketball’s biggest stage, ...

Alexander, the newly crowned MVP, is making waves both on and off the court. Known for his experimental and care ...

and Magic Johnson wearing their shoes. And after a brief resurgence with Dwyane Wade in the mid-2000s, Converse Basketball faded into relative obscurity. That is, until Shai Gilgeous-Alexander was ...